Online Retail

21 Aug

What a Deal: 4 Pricing Strategy Examples

Marketing Science, Marketing Theory, Pricing, Web MarketingCampaigns, Economics, Marketing Science, Motivating Customers, Online Retail, Pricing, Small Business Retailing0 Comments

What Makes Consumers Buy Faster & Value Your Brand More? Answer: Price Anchoring These four pricing strategy examples explore one valuable tool in the pricing toolbox: price anchoring. In their book Dollars and Sense, Dan Ariely and Jeff Kreisler write: When…

21 Jan

Small Business Retailer Gives Up on Amazon – How Did That Work Out?

Amazon Marketing, Small Business, Web MarketingAmazon.com, Branding, Commodity, Online Retail, Small Business Retailing0 Comments

Long Island Watch owner Mark made a surprising announcement one day on his YouTube channel: “Today I will share a short story with you; after being a watch merchant on Amazon for over 14 years, my store has been suspended…

09 Jul

4 Essentials to Sell Books on Amazon

Advertising, Amazon Marketing, Book Marketing, Branding, Pay Per Click Advertising, WritingAdvertising, Amazon Advertising, Amazon.com, Book Advertising, Book Marketing, Keywords, Online Retail, Pay Per Click Advertising, Products, Search Marketing, Small Business Retailing, Writing/Editing0 Comments

For authors, Amazon is the online retail behemoth you can’t live without (and sometimes, you can’t live with). It’s estimated that Amazon has 800,000 eBooks available and 1.8 million print books for sale. On a given day, Amazon may sell…

Online Retail

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