Small Business Marketing
As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…
Read MoreJust as the phone camera became good enough to replace small point-and-shoot models, and that industry appeared close to being obsolete, Nikon fought back with two new models that showed consumers needs they didn’t know they had. The Nikon 1…
Read MoreEnjoy this clever feud between two of Cincinnati’s famous pumpkin pie bakers as you raid the fridge for Thanksgiving leftovers. It started in 2010, when Frisch’s Big Boy purchased a billboard in front of Busken’s main bakery facility. This year,…
Read MoreLately, I’ve noticed an uptick in the number of businesses that use puns in their taglines. As an avid lover of puns, you might expect me to approve of this marketing move. But using a pun in a tagline is…
Read MoreIn Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper,…
Read More