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02 Jul

Stuck on Search Engine Optimization?

Advertising, Google's Free Tools, Internet, Pay Per Click AdvertisingCommunication, Free Tools, Google, Pay Per Click Advertising, Search Engine Optimization1 Comment

Sometimes optimizing your website for keywords can feel stifling. For instance, how many times can a person put “tax accountant” on a web page before looking ridiculous? (I’m not sure, but the About.com article certainly pushes it, don’t you think?)…

05 Feb

How to Keep Your Blog Regular

Blogging, InternetBlogging, ennui0 Comments

Does your blog suffer from ennui? It does if you’ve ever posted something like, “I can’t believe how long it’s been since I updated my blog!” Even though posting regularly is the number one key to blogging success, it can…

01 Jan

Paint-By-Numbers Marketing

Customer Experience, Internet, Marketing, Marketing Theory, RelationshipsCustomers, Marketing Technology, Relationship Marketing, Web Marketing1 Comment

Marketing Technology is Not Enough Advances in marketing technology allow us to learn so much about our customers. With the information customers share with us, it’s never been easier to develop customer relationships and loyalty. But when the technology is…

25 Dec

Merry Christmas!

Internet0 Comments

That’s all. You should stop reading the internet now.

18 Dec

Small Business Marketing Spotlight: Sugar Cupcakery

Business Plan, Customer Experience, Internet, Relationships, Small Business, Small Business InterviewsDelight Customers, Milford, Small Business Marketing, Sugar Cupcakery, word-of-mouth marketing3 Comments

Sugar Cupcakery is a great example of a small business that understands marketing, customer relationships and how to use technology to get closer to their customers (instead of further away from them).

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