Small Business Marketing
Still working on your marketing budget for 2011? Listen to my podcast for some last-minute help on cutting your marketing budget without cutting your marketing effectiveness. Learn what you truly need to spend money on and what you can skip…
Read MoreOn David Weatherholt’s radio program “Getting Down to Business,” I explored further the concept that marketing is everything. Every interaction customer have with your business affects your brand. But what does “brand” mean? A synonym for “brand” is “reputation.” It’s…
Read MoreDavid Weatherholt invited me on his radio show “Getting Down to Business” to encourage small businesses who are not yet feeling the effects of the weak recovery. I gave some small business marketing tips that require little capital and can…
Read MoreAfter writing about marketing for startups a few weeks ago, I had some new ideas for the topic that I shared with the radio audience of “Getting Down to Business.” Host David Weatherholt and I gave marketing tips to small…
Read MoreThis entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska. I discuss how Google’s free tools can empower your small business marketing, and…
Read MoreAs I wrote in a recent article on implementing small business marketing strategies, “keeping at it,” is one of the hardest things to do in business. So many distractions and “emergencies” get in the way of fulfilling our well-planned strategies.…
Read MoreDavid Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the…
Read MoreKeeping your small business marketing approach current with your customers You know that the marketplace changes rapidly, and you have to change your business model with it. But how do you know which changes to make? It’s simple. Ask your…
Read MoreI joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing.…
Read MoreI was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop…
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