Small Business Marketing
What Makes Consumers Buy Faster & Value Your Brand More? Answer: Price Anchoring These four pricing strategy examples explore one valuable tool in the pricing toolbox: price anchoring. In their book Dollars and Sense, Dan Ariely and Jeff Kreisler write: When…
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This kid’s t-shirt declares “People Over Things.” It also costs $42. When I saw it hanging in the window of a chic children’s clothing boutique in Cincinnati, I burst out laughing. Instead of buying an expensive, virtue-signaling shirt that a…
Read MoreIt’s rare that I’m pleased to receive direct mail marketing, but I eagerly opened the nicely-designed piece sent from the Children’s Theatre of Cincinnati. They have some exciting shows this season, including adaptations of Alice in Wonderland and Tarzan. But I found…
Read MoreHave you been fretting about raising your prices? If it’s been a couple years or more since your last price increase, now is probably the time. Raising prices is never so bad as you think it will be. Your customers…
Read MoreAre your prices too low? I just returned from a business trip to Israel, where I also had a little time to tour with an amazing guide. He took my companions and me from Jerusalem to the northern part of…
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