Small Business Marketing
Don’t ever use the word e-blast again, unless you are a spammer. In which case, you can say e-blast as much as you want, but get off the internet. Why am I so anti-blast? It’s a marketing term that undermines…
Read MoreThis entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska. I discuss how Google’s free tools can empower your small business marketing, and…
Read MoreMost marketing metaphors seem so violent. Many of these metaphors are directed at competitors- you need to outwit, outflank, outsmart the enemy. It’s a bit macho for me, but I get it. You want to beat the other guy. I’m…
Read MoreHow small business marketing can benefit from this economy Being naturally optimistic, I always try to turn bad situations into new opportunities. Our still-faltering economy may be dragging down business, but there are ways for small businesses to take advantage…
Read MoreOne way to waste a few thousand dollars. In any marketing venture, disregarding details will often result in a marketing disaster. Advertising and direct mail are by their very nature public, so marketing mistakes in these areas are very visible.…
Read MoreSometimes optimizing your website for keywords can feel stifling. For instance, how many times can a person put “tax accountant” on a web page before looking ridiculous? (I’m not sure, but the About.com article certainly pushes it, don’t you think?)…
Read MoreMuch can be debated about the merits of changing a well-known brand name. Sometimes a company or brand outgrows the intent of their original name, and marketers think a change will renew vitality and open the doors to new markets.…
Read MoreContent, timing, media – this sums up the marketing communications trifecta. And they all have one goal: communicate with your customers in ways that are meaningful to them. If you don’t communicate with customers in ways that are meaningful to…
Read MoreAlthough Microsoft is a popular punching bag, I actually think they create many good products. Bing is a beautiful search engine; Microsoft Office is indispensable. But they can’t advertise. They just don’t have the knack for it. In their latest…
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