Small Business Marketing
In $33B Market, Meijer Tracks Trends for Shopping Earlier & In-Store New back-to-school shopping trends for 2025 buck expectations, as certain consumer groups prefer to shop earlier and in-store, instead of online procrastination. In 2023, we explored “Customer Segmentation Examples for…
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How to Understand Your Customers, with 14 Specific Examples Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes…
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On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
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Way back in 2019, experiential marketing was taking the world by storm. Eventbrite defined it as: “Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as ‘live marketing’ or ‘event marketing experience,’ the idea is to create a memorable…
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Innovation in the Classic Marketing Medium of Direct Mail Receiving “junk mail” is a professional curiosity for me. Usually, the direct mail I get is uninspiring, but lately, I’ve noticed some distinct innovations. As will all innovation, sometimes the execution…
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ChipDrop Connects Gardeners Seeking Free Mulch with Arborists. It Seems So Simple. During the course of their work, arborists create massive amounts of wood chips that can be expensive to dispose of. Many gardeners value wood chips to use as…
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Amazon’s Marketing Campaign too Clever by Half For three days, the Amazon 2020 toy catalog sat on my dining room table unopened. Finally, at dinner, I ask the kids, “Don’t you want to look at the toy catalog?” “What toy…
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The Rule of “First Impressions” Definitely Applies When Marketing with Direct Mail Receiving a direct mail piece is like meeting a new person. You’re either instantly attracted to it, or you forget about it immediately. Direct mail needs to be…
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Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…
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Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…
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