Small Business Marketing

11 Dec

Small Business Marketing for Retailers

Customer Experience, Customers, Marketing, Marketing Theory, Small BusinessBlack Friday, Dave Weatherholt, Getting Down to Business, Marketing Podcasts, Relationship Marketing, Small Business Marketing, Small Business Retailing, Web Marketing0 Comments

Black Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop.

27 Nov

The Importance of an Internal Brand

Branding, Employees, Marketing Podcasts, Small BusinessInternal Branding, Marketing Podcasts, Small Business Marketing, Teamwork0 Comments

In this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling. I advocate turning your marketing towards yourself to help all employees realize their roles in the sales…

20 Nov

Creative Marketing Campaigns for Small Business Podcast

Marketing, Marketing Podcasts, Small BusinessAlaska, Campaigns, Creativity, Getting Down to Business, Marketing Podcasts, Small Business Marketing0 Comments

Dave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say? “Every experience a customer has with you, they consider that…

06 Nov

Blogging for Small Business

Blogging, Search Engine Optimization, Small BusinessBlogging, Proverbs, Regina Spektor, Search Engine Optimization, Small Business Marketing, Small Business Websites, Writing/Editing1 Comment

A well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.

19 Oct

Small Business Advertising and Promotions Podcast

Marketing, Marketing Podcasts, Small BusinessAdvertising, Marketing Podcasts, Small Business Marketing0 Comments

Small businesses face many challenges in their advertising and promotions efforts. “Where do we advertise?” “What should our ads say?” “Do I need to hire an expensive ad agency?” are some of the questions every small business faces. David Taylor…

12 Oct

Marketing Fundamentals for Small Business Podcast

Marketing, Marketing Podcasts, Small BusinessDave Weatherholt, Getting Down to Business, Marketing Podcasts, Small Business Marketing0 Comments

Dave Weatherholt interviewed me along with Dave Taylor on his small business radio show, “Getting Down to Business.” We talked about marketing fundamentals for small businesses. Dave asked me to discuss how the internet affects small business marketing and how…

06 Oct

Small Business Marketing Plan Podcast

Business Plan, Marketing Podcasts, Marketing Theory, Small BusinessLife is a Zoo in a Jungle, Marketing Plan, Marketing Podcasts, Small Business Marketing0 Comments

I’m a regular guest on Dave Weatherholt‘s small business radio show, “Getting Down to Business.” In my first interview on the Alaskan radio show, we talked about the market analysis and market research portion of a business plan for small…

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