Small Business Marketing
3 Heartwarming Campaigns Build Trust with Pet Parents Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and convenience: “Our…
Read More
3 Innovative Companies: NVIDIA, P&G, & E.l.f. Beauty These three growth strategy examples show a variety of diverse growth possibilities. There are many strategies companies can employ to drive growth, such as: However, what works for one company, might not work for the next, given a…
Read More
90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live event.…
Read More
Rumors of My Death Have Been Greatly Exaggerated: KPop Demon Hunters & Wednesday Help Resurrect Holiday Outlook When it comes to Halloween spending, the specter of tariffs appears to have been a boogeyman. As early as March, retailers were relating spooky tales of canceled…
Read More
Do You Know the 2 Tried-and-True Methods for Improving Your Competitive Position? A competitor analysis framework provides a structured way to go about researching and understanding the competitive landscape. For any brand, knowing who the competition is and what they…
Read More
Your Brand Needs a Plan for Generative Engine Optimization with ChatGPT & Google Gemini There’s a new marketing acronym in town, GEO. It stands for Generative Engine Optimization, and it has one customer segment: AI chatbots. It’s the top growth strategy…
Read More
What Makes Consumers Buy Faster & Value Your Brand More? Answer: Price Anchoring These four pricing strategy examples explore one valuable tool in the pricing toolbox: price anchoring. In their book Dollars and Sense, Dan Ariely and Jeff Kreisler write: When…
Read More
Would AI-Generated Music Make Woody Guthrie Turn Over in His Grave? Folk music doesn’t seem like a likely candidate for a positioning strategy marketing analysis. Isn’t its main “position” anti-establishment? Au contraire. Music is also a business, as any musician knows.…
Read More
In $33B Market, Meijer Tracks Trends for Shopping Earlier & In-Store New back-to-school shopping trends for 2025 buck expectations, as certain consumer groups prefer to shop earlier and in-store, instead of online procrastination. In 2023, we explored “Customer Segmentation Examples for…
Read More
Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor, Travel +…
Read More