Blog

How to Choose a Web Designer to Redesign Your Small Business Website

How to Choose a Web Designer to Redesign Your Small Business Website

The #1 Priority for Redesigning Your Business Website is Hiring the Right Web Design Firm Lately, I’ve managed website redesigns for several clients. Some projects went more smoothly than others, and the major determining success factor was how much consideration…

Read More
SEO Tip: Why Publish Content on Your Own Blog First

SEO Tip: Why Publish Content on Your Own Blog First

Google Rewards the Original Content Creator The first time content is published, Google attributes it as original content and credits the first source as more important than any site that republishes it. This is a key element of SEO rankings.…

Read More
Breaking SEO News: Apple Safari Might Start Blocking Google Analytics

Breaking SEO News: Apple Safari Might Start Blocking Google Analytics

The #1 Website Analytics Tracker May Be Turned Off in macOS Big Sur At Apple’s annual Worldwide Developer Conference, sharp-eyed observers noticed that a demo of the Mac browser Safari disabled many website trackers, including Google Analytics. Here’s a screenshot…

Read More
Small Business Marketing Tip: Customers Love Photo Contests

Small Business Marketing Tip: Customers Love Photo Contests

Cincinnati Veterinary Hospital Spreads Facebook Cheer with Quarantine Contest Grady Veterinary Hospital, a 24-hour emergency animal hospital in Cincinnati, has an active and engaged Facebook following of over 15,000 locals. I’m in charge of their marketing outreach, and photo contests…

Read More
Small Business Marketing Tip: Add Animals to Add Interest

Small Business Marketing Tip: Add Animals to Add Interest

Pictures of Animals in Advertising Increase Customer Engagement It comes as no surprise that most people love and enjoy animals. Incorporating the natural love of animals into your marketing campaigns can be a short-cut to evoking desirable emotions and behaviors…

Read More