Small Business Marketing
Fertility App Flo Apparently Needed to Be Told Health Info Should Be Confidential In a jaw-dropping violation of user privacy, women’s fertility app Flo shared highly personal user information with Facebook, including ovulation dates and period start dates. Even worse,…
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Hulu’s Ad Platform Opens Advertising to the Masses Advertising alongside popular programs and shows has always seemed out of reach for small business. It was both cost-prohibitive and difficult to reach the niche audience that most small businesses rely on…
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A Cautionary Tale for Small Business as Tech Giant Wastes 2/3rds of its Ad Budget Display advertising can be tricky to track and hard to evaluate for performance. In an alarming story that is just breaking now, Uber discovered in…
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When creating next year’s marketing plan, keep these small business marketing trends for 2021 in mind. Most businesses will be glad to put 2020 behind them, so enjoy looking ahead! Small Business Marketing Trend 1: Track ROI Budgets for 2021…
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Amazon’s Marketing Campaign too Clever by Half For three days, the Amazon 2020 toy catalog sat on my dining room table unopened. Finally, at dinner, I ask the kids, “Don’t you want to look at the toy catalog?” “What toy…
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Intuit Shows Customer Intuition in Spots Featuring Cobra Kai Sensei Released in 1984, The Karate Kid opened to critical and audience acclaim, and was “Hollywood’s biggest sleeper hit of the year.” This underdog story follows young Daniel LaRusso as he…
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Cincinnati-based Busken Bakery was founded during the Great Depression, not an auspicious time to start a new business. In another daring move, each Presidential election, the bakery launches an all-out election season marketing campaign centering around cookies bearing the likeness…
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Understand Your Customers to Reach Them on Facebook Facebook Ad Audiences have a dizzying array of options for reaching users who might be interested in your advertising. It’s easy to select too many options and advertise to users who only…
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Children’s Clothing Brand Smockingbird Reaches Out to Christmas Party-Goers Known for their old-fashioned smocked bloomers, dresses and “bubbles,” the Smockingbird brand might, at first, seem a bit stuffy. Here’s an example of the brand’s Christmas line for kids. Funny Facebook…
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When you’re optimizing a blog post for search, the first step, of course, is to find a killer keyword. Here’s how to effectively incorporate your SEO keyword into a blog post. How to Include Your SEO Keyword 5 or More…
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