Small Business Marketing
In this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling. I advocate turning your marketing towards yourself to help all employees realize their roles in the sales…
Read MoreDave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say? “Every experience a customer has with you, they consider that…
Read MoreAs you might expect, most regular purchase decisions get delegated to the subconscious mind. Seriously, who evaluates their toilet paper purchases each time they stock up?
Read MoreA well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.
Read MoreYour customers aren’t rational. They don’t make decisions based on rational thought and logic, even when they say they do. Which means all of your careful, rational planning doesn’t necessarily influence your customers to buy more, refer more or rave more.
Read MoreSometimes, business illustration can be really boring. Often, I need to draw pyramids, create charts or painstakingly edit an existing graphic. But today my customer’s brand required brains! Specifically, a left-brain/ right brain depiction to illustrate the importance of combining…
Read MoreAn existing customer who is loyal to your company will buy more products more often and will rave about you to their friends. We all nod appreciatively when we are told that word-of-mouth and referrals are the most powerful motivators to encourage customers to try a new product, but then we go on with our e-mail blasts and Val-Pak coupons. Instead, we should be creating that word-of-mouth by inspiring our existing customers to rave about us!
Read MoreSmall businesses face many challenges in their advertising and promotions efforts. “Where do we advertise?” “What should our ads say?” “Do I need to hire an expensive ad agency?” are some of the questions every small business faces. David Taylor…
Read MoreMost businesses don’t realize that Google provides a variety of free tools to improve your website traffic. Here are some of the most useful free Google tools.
Read MoreDave Weatherholt interviewed me along with Dave Taylor on his small business radio show, “Getting Down to Business.” We talked about marketing fundamentals for small businesses. Dave asked me to discuss how the internet affects small business marketing and how…
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