Blog

Relationship Marketing

How relationships can turn your customers into your best friends (or worst enemies). You’ve probably heard about relationship marketing. Maybe you’ve even taken some steps to create more customer loyalty by being more “friendly” with your customers. Indeed, developing customer…

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Blogging for Small Business

A well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.

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Existing Customers Create New Customers

An existing customer who is loyal to your company will buy more products more often and will rave about you to their friends. We all nod appreciatively when we are told that word-of-mouth and referrals are the most powerful motivators to encourage customers to try a new product, but then we go on with our e-mail blasts and Val-Pak coupons. Instead, we should be creating that word-of-mouth by inspiring our existing customers to rave about us!

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