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Small Business Marketing Spotlight: Reflected Spectrum Photography

Reflected Spectrum Photography is an Indianapolis-based firm specializing in wedding photography, creative portraiture, and fine art photography.¬†Although the business has only been in operation for a year, owner Laura Poland has turned it into a successful venture. Laura is a…

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Small Business Marketing Spotlight: Sugar Cupcakery

Sugar Cupcakery is a great example of a small business that understands marketing, customer relationships and how to use technology to get closer to their customers (instead of further away from them).

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Relationship Marketing Podcast

I used my segment on “Getting Down to Business” to further explore the topic of relationship marketing. In this eight-minute segment, I explain how developing relationships with your customers can lead to higher profitability, increased loyalty and more referrals. Download…

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