Small Business Marketing
I joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing.…
Read MoreRecently, I outlined five small business marketing rules and invited you to take the test to see how your small business’ marketing performs. This article focuses on the first rule- Be easy to do business with. Small businesses have the competitive advantage…
Read MoreI was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop…
Read MoreWho would have thought reality television would showcase the value of creating customer relationships? CBS’s show, Undercover Boss, follows CEOs of large corporations as they “go undercover” as entry-level employees. In several instances, the CEOs have learned just how important…
Read MoreIt’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear. Of course, you just…
Read MoreReflected Spectrum Photography is an Indianapolis-based firm specializing in wedding photography, creative portraiture, and fine art photography. Although the business has only been in operation for a year, owner Laura Poland has turned it into a successful venture. Laura is a…
Read MoreWith a small business, marketing can be defined as, “The experiences you create for your customers.” One of the most powerful concepts in marketing is Brand Harmony, developed by Steve Yastrow. I work closely with Yastrow & Company, and have…
Read MoreMarketing Technology is Not Enough Advances in marketing technology allow us to learn so much about our customers. With the information customers share with us, it’s never been easier to develop customer relationships and loyalty. But when the technology is…
Read MoreSugar Cupcakery is a great example of a small business that understands marketing, customer relationships and how to use technology to get closer to their customers (instead of further away from them).
Read MoreBlack Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop.
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