Small Business Marketing
There’s an old marketing rule that states, “Don’t market to yourself.” Like many adages, it has the benefit of being true. Marketing is for your customers, not for you. Many small business marketers make the mistake of developing marketing strategies…
Read MoreMarketing is everything. And I’m not exaggerating. If marketing is an expression of your company’s reputation (or brand), then every experience your customers have with your company is a marketing interaction. Your customers don’t stop evaluating your company and forming…
Read MoreDon’t ever use the word e-blast again, unless you are a spammer. In which case, you can say e-blast as much as you want, but get off the internet. Why am I so anti-blast? It’s a marketing term that undermines…
Read MoreA large part of marketing is selling. When you are selling, you need to find out where your customer is in the buying process – and why she is buying. Ask questions to learn about her. In the beginning of…
Read MoreRecently, I was given the privilege of designing the cover for the paperback edition of one of my favorite business books, Brand Harmony by Steve Yastrow. The process of redesigning helped me reconnect with the core principles of my small…
Read MoreI joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing.…
Read MoreRecently, I outlined five small business marketing rules and invited you to take the test to see how your small business’ marketing performs. This article focuses on the first rule- Be easy to do business with. Small businesses have the competitive advantage…
Read MoreI was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop…
Read MoreWho would have thought reality television would showcase the value of creating customer relationships? CBS’s show, Undercover Boss, follows CEOs of large corporations as they “go undercover” as entry-level employees. In several instances, the CEOs have learned just how important…
Read MoreIt’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear. Of course, you just…
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