Small Business Marketing
After writing about marketing for startups a few weeks ago, I had some new ideas for the topic that I shared with the radio audience of “Getting Down to Business.” Host David Weatherholt and I gave marketing tips to small…
Read MoreThis entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska. I discuss how Google’s free tools can empower your small business marketing, and…
Read MoreAs I wrote in a recent article on implementing small business marketing strategies, “keeping at it,” is one of the hardest things to do in business. So many distractions and “emergencies” get in the way of fulfilling our well-planned strategies.…
Read MoreI joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing.…
Read MoreI was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop…
Read MoreBlack Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop.
Read MoreI used my segment on “Getting Down to Business” to further explore the topic of relationship marketing. In this eight-minute segment, I explain how developing relationships with your customers can lead to higher profitability, increased loyalty and more referrals. Download…
Read MoreIn this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling. I advocate turning your marketing towards yourself to help all employees realize their roles in the sales…
Read MoreDave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say? “Every experience a customer has with you, they consider that…
Read MoreSmall businesses face many challenges in their advertising and promotions efforts. “Where do we advertise?” “What should our ads say?” “Do I need to hire an expensive ad agency?” are some of the questions every small business faces. David Taylor…
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