Small Business Marketing
Have you ever driven past a small business and thought it looked dingy, dilapidated or outdated? Have you ever been on a website that felt cumbersome to use, with the information you sought hard to find? Perhaps you think the…
Read MoreOr, Why the Auto Industry is Stagnating In the last few decades, car design has become uninspired, with all cars looking pretty much the same. But you wouldn’t know it from the marketing communication. Television, radio and print advertising are…
Read MoreReflected Spectrum Photography just unveiled their new site featuring the logo I was pleased to design. Take a look: During the design process, I realized many small businesses could use some design tips for their logos. And since logos are,…
Read MoreOne way to waste a few thousand dollars. In any marketing venture, disregarding details will often result in a marketing disaster. Advertising and direct mail are by their very nature public, so marketing mistakes in these areas are very visible.…
Read MoreRecently, I was given the privilege of designing the cover for the paperback edition of one of my favorite business books, Brand Harmony by Steve Yastrow. The process of redesigning helped me reconnect with the core principles of my small…
Read MoreSometimes, business illustration can be really boring. Often, I need to draw pyramids, create charts or painstakingly edit an existing graphic. But today my customer’s brand required brains! Specifically, a left-brain/ right brain depiction to illustrate the importance of combining…
Read MoreFor most businesses, the ultimate purpose of web design is to encourage a visitor to become a customer. To achieve that goal, websites need to be visitor-focused. Every decision about the website should answer the question, “Will this be better or worse for the visitor?”
Read MoreDo you want your marketing to be good? Do you want it to be great? Marketing is really all about design. Great marketing is about quality design. Lack of passion leads to an overabundance of mediocrity and—even worse—a lack of purpose. If the purpose of the design is lost, then the design is useless.
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