Planning

27 Oct

How’s Your 2016 Marketing Plan Coming Along?

Business Plan, Marketing, Small BusinessCampaigns, Marketing Plan, Planning, Small Business Marketing0 Comments

Sometimes, small business marketing can feel rushed and put you under pressure. When business owners first talk to me about their marketing efforts, they usually express a sense of anxiety, asking question like: How do I know I’m doing enough…

19 May

It’s All About the Backups, Baby

Small Business, Technical TipsBackups, Decision-making, Marketing Data, Planning, Small Business Marketing0 Comments

We’re taking a break from our regularly scheduled small business marketing article to discuss a necessary condition for all marketing success– backups of your data. Yesterday, my faithful MacBook Pro went kaput (that’s the technical term). While I wait for word from…

12 May

Why Make Big Problems Out of Little Problems?

Marketing, Marketing Theory, PhilosophyDecision-making, Marketing Metaphors, P.D. Eastman, Planning0 Comments

Here’s some great marketing advice from author P.D. Eastman, in the toddler board book, Big Dog… Little Dog: Every small business faces marketing problems. Keep in mind that your problems are probably not big problems. Big problems are literally life and…

26 Nov

The Great Shrinking Business Model

Business Plan, Competitors, Customer Experience, CustomersBlockbuster, Business Strategy, Creativity, Customers, Planning, Redbox, Small Business Retailing, Start-ups2 Comments

As a business model, Redbox is on its way to completely replacing Blockbuster. And the company has accomplished this goal in a remarkably short time period. Examining the two business models reinforces the importance of creativity, flexibility and appealing to…

16 Mar

A Primer on the New Facebook Page Design

Customer Experience, Graphic Design, Social Media Marketing, Web Design TipsDesign, Facebook, Planning, Small Business Marketing, Social Media2 Comments

How businesses can quickly integrate the new page design into their marketing efforts Savvy businesses already know that Facebook is launching a mandatory page design update for all businesses on March 30, 2012. This quick primer will help your business get…

20 Jan

Marketing Podcast: 2012 Marketing Planning

Business Plan, Marketing Podcasts, Small BusinessDave Weatherholt, Getting Down to Business, Marketing Plan, Marketing Podcasts, Planning0 Comments

For the first “Getting Down to Business” of 2012, Dave Weatherholt and I teamed up to talk small business planning. Dave covered some important financial steps every small business should take, while I focused on marketing tips to get your…

23 Dec

2012 Marketing Planning – It’s Not Too Late

Branding, Business Plan, Small BusinessDecision-making, Marketing Plan, Planning, Small Business Marketing2 Comments

Conventional wisdom says all businesses finished their 2012 marketing plan by November, wrapped it in a bow and are ready to implement come January 1. I venture to guess that is an overly optimistic perspective for many businesses. In November,…

19 Mar

Marketing a Startup Bakery Podcast

Customer Experience, Entrepreneurs, Marketing Podcasts, Marketing TheoryFire Island Rustic Bakeshop, Getting Down to Business, Marketing Podcasts, Planning, Small Business Marketing1 Comment

I was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop…

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