Small Business Marketing
A few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…
Read MoreWe’re taking a break from our regularly scheduled small business marketing article to discuss a necessary condition for all marketing success– backups of your data. Yesterday, my faithful MacBook Pro went kaput (that’s the technical term). While I wait for word from…
Read MoreSocial media marketing can be a confusing area. There are many choices and intricacies involved in each platform. And there’s plenty of opportunity for wasting valuable marketing budget finding the right strategies for your small business! Let’s explore marketing with…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
Read MorePositive reinforcement can be very powerful, which is why I wrote Ten Great Small Business Marketing Taglines. But we often remember negative examples more clearly. Here are five examples of bad small business marketing taglines, along with some tips for every small business.…
Read MoreSmall businesses have many advantages over big businesses– the ability to build real relationships with customers, agility, flexibility, and more. But brand awareness is one area where the big guys excel. They have millions of dollars in marketing budget to…
Read MoreResearch is the best way to start a small business marketing strategy. Specifically, conducting research with your customers will help you learn what they care about, why they buy from you, what problems most affect them and other important issues…
Read MoreHave you been fretting about raising your prices? If it’s been a couple years or more since your last price increase, now is probably the time. Raising prices is never so bad as you think it will be. Your customers…
Read MoreIn this marketing podcast, Dave asks if a Pilates studio could use Pinterest in their small business marketing plan. I use this example to demonstrate how Pinterest could work for small businesses– and which businesses should just forget this social…
Read MoreFacebook’s stock price plummeted on the news that 83 million of its user accounts are fake— either duplicates, spambots or (most interestingly) pet accounts. That’s 8.7% of Facebook’s 955 million monthly active users. Despite the market’s reaction to this news,…
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