Small Business Marketing
If you answer “Yes” to the following two questions, you should probably include a Twitter presence in your marketing plan: Are you interesting? Are your customers on Twitter? That is my basic litmus test to answer if a business or…
Read MoreFor many small businesses, one of the most confusing things about marketing is the jargon.When talking with marketing professionals and vendors, sometimes these words get tossed out without any definition. Here’s a quick list of some of the most common…
Read MoreAn effective marketing team knows their customers. They know where to spend their marketing dollars to get the most effect and what messages will resonate with different groups. This customized marketing approach yields a valuable return-on-investment. However, a one-size-fits-all approach…
Read MoreMarketing management is an ongoing activity, and it’s key to your business’s success. Marketing is something you do everyday, whether you are conscious of it or not. From your customers’ perspective, every experience they have or belief they hold about…
Read MoreAs 2010 draws to a close, it’s time to finalize your marketing plan and budget for 2011. For next year, wouldn’t it be great to save money on your marketing efforts while not reducing their effectiveness? I’ve found that almost…
Read MoreSmall Business Marketing for Startups Yesterday, an acquaintance asked me for advice on his startup company’s marketing. He just didn’t know how to get started with his first customer. He wanted to know what kinds of brochures, business card or…
Read MoreKnowing your small business’ future is the most important thing you could be working on today. And yet so many small business owners don’t have a solid idea of where they want to take their businesses. Other, more immediate issues…
Read MoreIn my last post, I presented 5 small business marketing rules. Based on these rules, how does your marketing stack up? Take the test to find out! To add up your own scores, take the test below. To use the…
Read MoreBe easy to do business with. Communicate with your customers in ways that are meaningful to them. Know where you want to go. Involve your team. Keep at it. Not too complicated, right?
Read MoreI’m a regular guest on Dave Weatherholt‘s small business radio show, “Getting Down to Business.” In my first interview on the Alaskan radio show, we talked about the market analysis and market research portion of a business plan for small…
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