Small Business Marketing
My colleague Joanne Glass recently shared an experience with me that all marketers can learn from. It starts with this excerpt from a deli’s marketing communication: During a quick glance at the menu, Joanne also spotted “Chichen Salad,” along with…
Read MoreA Reminder to Always Proofread Your Marketing Copy When a business makes mistakes in their marketing communications, there are several problems: The business looks stupid. The business looks careless. The business’s marketing communications strategy to address the mistake is inevitably…
Read MoreListen to this marketing podcast to learn five great tips for writing marketing copy, whether you’re writing for print, radio or the web. I give real-life examples from real estate, technology and more. Listen or download below: Download the Marketing…
Read MoreIf you answer “Yes” to the following two questions, you should probably include a Twitter presence in your marketing plan: Are you interesting? Are your customers on Twitter? That is my basic litmus test to answer if a business or…
Read MoreAlthough marketers aren’t typically viewed as writers, every aspect of great marketing requires talented writing and precise editing. If there are any doubters, just observe this example from Starbucks: Not only is this poster confusing, it has a glaring typo.…
Read MoreSometimes, advertising legalese really goes over the top. While a case can be made for clauses like, “Not valid with any other offer,” each additional restriction discourages customers from trying out your product or service. Advertising, coupons and special offers…
Read MoreA well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.
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