Small Business Marketing
Are your prices too low? I just returned from a business trip to Israel, where I also had a little time to tour with an amazing guide. He took my companions and me from Jerusalem to the northern part of…
Read MoreStill working on your marketing budget for 2011? Listen to my podcast for some last-minute help on cutting your marketing budget without cutting your marketing effectiveness. Learn what you truly need to spend money on and what you can skip…
Read MoreCustomer service interactions are a big part of marketing for most companies. Customer service employees are often the face or voice of a company when customers have problems, whether it be to accept a return, resolve a billing issue or…
Read MoreAs 2010 draws to a close, it’s time to finalize your marketing plan and budget for 2011. For next year, wouldn’t it be great to save money on your marketing efforts while not reducing their effectiveness? I’ve found that almost…
Read MorePublic relations is a great marketing tool for small businesses and is much more effective at reaching consumers than advertising. People remember stories better than taglines and trust articles more than direct mail. Local media- newspaper, TV and radio- love…
Read MoreHow often do you “give thanks” to your customers? I don’t mean sending them a coupon or throwing them a scanty “Thank you!” as they walk out the door. I mean being truly thankful to your customers. They could spend…
Read MoreOn David Weatherholt’s radio program “Getting Down to Business,” I explored further the concept that marketing is everything. Every interaction customer have with your business affects your brand. But what does “brand” mean? A synonym for “brand” is “reputation.” It’s…
Read MoreThere’s an old marketing rule that states, “Don’t market to yourself.” Like many adages, it has the benefit of being true. Marketing is for your customers, not for you. Many small business marketers make the mistake of developing marketing strategies…
Read MoreReflected Spectrum Photography just unveiled their new site featuring the logo I was pleased to design. Take a look: During the design process, I realized many small businesses could use some design tips for their logos. And since logos are,…
Read MoreMarketing is everything. And I’m not exaggerating. If marketing is an expression of your company’s reputation (or brand), then every experience your customers have with your company is a marketing interaction. Your customers don’t stop evaluating your company and forming…
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