Small Business Marketing
Today’s blog post is not about Prince– sorry to disappoint. Instead, it features of some of the best signs I’ve encountered around the world. In my travels, I’ve always taken an interest in the signs that businesses use to promote themselves.…
Read MoreStop wasting your marketing money on mass-marketing and start using it to find real customers. For small businesses, mass-marketing campaigns like newspaper ads, magazine ads or billboards usually don’t work. That’s because, while you’re paying to reach thousands of people,…
Read MoreFacebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…
Read MoreOr, Why the Auto Industry is Stagnating In the last few decades, car design has become uninspired, with all cars looking pretty much the same. But you wouldn’t know it from the marketing communication. Television, radio and print advertising are…
Read MoreA Facebook follower recently asked, “What can I do when an advertising or marketing campaign isn’t working?” There are several reasons a marketing campaign might fail. Here are several common ones: You aren’t marketing to the right customers. The first…
Read MorePay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…
Read MoreSometimes, advertising legalese really goes over the top. While a case can be made for clauses like, “Not valid with any other offer,” each additional restriction discourages customers from trying out your product or service. Advertising, coupons and special offers…
Read MoreThere’s an old marketing rule that states, “Don’t market to yourself.” Like many adages, it has the benefit of being true. Marketing is for your customers, not for you. Many small business marketers make the mistake of developing marketing strategies…
Read MoreSmall businesses are bombarded with advertising opportunities. These sales pitches often make small business owners feel uneasy and uncertain, thinking, “Shouldn’t I try this out?” or, “What if I’m missing an opportunity?” In small business, the fear of missing out…
Read MoreIf marketing communication involves informing and persuading customers with compelling messages, then I hesitate to call campaign activities “marketing.” Every election season, as my mailbox fills with postcards, I’m left to wonder, “Who makes these ads?” If any company bombarded people…
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