Small Business Marketing
Since I named my small business marketing firm Zoo in a Jungle Marketing, it’s pretty clear that I approve of marketing metaphors. Taken from Peter DeVries’ quote “Life is a zoo in a jungle,” my company name promotes stepping outside…
Read MoreNaming products and services is an incredibly important element to your branding strategy and marketing plan. Ideal product names are clearly descriptive, motivating to customers and memorable. Or, you could take LG’s example and go with the alphabet soup approach: The LG G…
Read MoreOr you might miss unfortunate innuendo. Fallas looks like a perfectly fine name… until you say it out loud. This probably wouldn’t be my first choice when shopping for school uniforms. The “Teenage Boy” test might seem unconventional, but it…
Read MoreA great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…
Read MoreHere’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important! Check out this startling example of bad marketing implementation I stumbled across…
Read MoreIn the world of marketing, strategy development gets all the glory. The role of implementing marketing strategies is often considered a menial task (or at least dreadfully boring). Doing tactical work just isn’t as glamorous as developing the knock-your-socks-off strategy behind…
Read MoreFind the Differences that Matter to Beat the Competition Customers will always compare your small business to your competitors. Their frame of reference for evaluating you is often if you are better or worse than what they’ve experienced in the past.…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreIf your small business is at the leading edge of your industry, chances are competitors regularly copy everything you do. From innovative products to customer service standards to something as simple as the headline of an advertisement. Here’s one blatant…
Read MoreI once helped a small business that sent out poorly-designed post cards. Although the company lacked design sensibilities, its efforts were still incredibly successful because the marketing strategy was carefully crafted and spot-on. The lesson here is that marketing strategy…
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