Small Business Marketing
As 2010 draws to a close, it’s time to finalize your marketing plan and budget for 2011. For next year, wouldn’t it be great to save money on your marketing efforts while not reducing their effectiveness? I’ve found that almost…
Read MoreAs I wrote in a recent article on implementing small business marketing strategies, “keeping at it,” is one of the hardest things to do in business. So many distractions and “emergencies” get in the way of fulfilling our well-planned strategies.…
Read MoreIn my last post, I presented 5 small business marketing rules. Based on these rules, how does your marketing stack up? Take the test to find out! To add up your own scores, take the test below. To use the…
Read MoreBe easy to do business with. Communicate with your customers in ways that are meaningful to them. Know where you want to go. Involve your team. Keep at it. Not too complicated, right?
Read MoreIt’s said that the brain cannot process a negative. We can prove this with a simple example: Under no circumstance should you think of a pink polar bear. Do not think of a pink polar bear. Of course, you just…
Read MoreMarketing Technology is Not Enough Advances in marketing technology allow us to learn so much about our customers. With the information customers share with us, it’s never been easier to develop customer relationships and loyalty. But when the technology is…
Read MoreBlack Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop.
Read MoreHow relationships can turn your customers into your best friends (or worst enemies). You’ve probably heard about relationship marketing. Maybe you’ve even taken some steps to create more customer loyalty by being more “friendly” with your customers. Indeed, developing customer…
Read MoreDave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say? “Every experience a customer has with you, they consider that…
Read MoreAs you might expect, most regular purchase decisions get delegated to the subconscious mind. Seriously, who evaluates their toilet paper purchases each time they stock up?
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