Small Business Marketing
Facebook marketing is becoming increasingly important for certain kinds of businesses. These include locally owned businesses, brands with exceptional personality and organizations that inspire great loyalty in their customers. Sixty-one percent of Internet users visit social networking sites, like Facebook.…
Read MoreIn this marketing podcast, I continue the subject of email marketing (with a dash of search engine marketing thrown in). Listen for some great email marketing ideas from both Dave Weatherholt and me. Listen or download below: Download the Email…
Read MoreWord of mouth marketing is the most powerful strategy for getting new customers– it’s harnessing the potential for referrals. All good businesses have a treasure trove of customers who love them and could refer them to friends, family or colleagues.…
Read MoreFacebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…
Read MorePay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…
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