Small Business Marketing
Small businesses have many advantages over big businesses– the ability to build real relationships with customers, agility, flexibility, and more. But brand awareness is one area where the big guys excel. They have millions of dollars in marketing budget to…
Read MoreIn this small business marketing podcast, learn some tips for marketing with the new Facebook Timeline and why I believe it’s a good marketing tool. For instance, businesses should change their cover image to match current marketing campaigns. Listen or…
Read MoreThe basic marketing question, “What is a brand?” is rarely even adequately covered in marketing classes. But understanding your business’s brand is the most crucial concept for any marketing effort to be successful. So, what is it, then? Your brand…
Read MoreLately, I’ve heard many complaints about the new Facebook timeline for businesses. Change can certainly be unwelcome and inconvenient, but the new timeline design has actually improved Facebook marketing opportunities for businesses. A Simply Measured study released at the end…
Read MoreRoute 52 near Cincinnati is an interesting drive– it follows the Ohio River, takes you through some cute small towns and, surprisingly, presents drivers with a stark marketing lesson. That lesson is to think like a customer. On my drive,…
Read MoreDo you know what your customers are thinking? Do you know what really matters to them? You should find out! It will make your marketing more effective and efficient. Sometimes what your customers think and value might surprise you. I…
Read MoreWhen you start a new business or develop a new brand, one of the most important early steps is naming it. A good name tells customers who you are, what you do, and what you can do for them. If…
Read MoreMuch can be debated about the merits of changing a well-known brand name. Sometimes a company or brand outgrows the intent of their original name, and marketers think a change will renew vitality and open the doors to new markets.…
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