Small Business Marketing
This kid’s t-shirt declares “People Over Things.” It also costs $42. When I saw it hanging in the window of a chic children’s clothing boutique in Cincinnati, I burst out laughing. Instead of buying an expensive, virtue-signaling shirt that a…
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Small Business Marketing Case Study My favorite resale shop for kids clothes, toys and gear took a risk last year when it shifted focus from its popular Facebook brand page in favor of creating individual pages for each local store.…
Read MoreSmall Business Maintains the Marketing Edge with Customer Engagement In a recent poll with 58 senior-level retail executives, a mere 10% listed store associates as one of the top factors affecting their brand’s customer engagement. Instead of the people in…
Read MoreSince I named my small business marketing firm Zoo in a Jungle Marketing, it’s pretty clear that I approve of marketing metaphors. Taken from Peter DeVries’ quote “Life is a zoo in a jungle,” my company name promotes stepping outside…
Read MoreNaming products and services is an incredibly important element to your branding strategy and marketing plan. Ideal product names are clearly descriptive, motivating to customers and memorable. Or, you could take LG’s example and go with the alphabet soup approach: The LG G…
Read MoreEmployees play an important role in small business marketing– even when they aren’t in the marketing department. Customers’ impressions and beliefs about your business are largely built around interactions they have with your employees. So, it’s important that employees believe…
Read MoreOr you might miss unfortunate innuendo. Fallas looks like a perfectly fine name… until you say it out loud. This probably wouldn’t be my first choice when shopping for school uniforms. The “Teenage Boy” test might seem unconventional, but it…
Read MoreSmall businesses have the great advantage of being unique and full of personality. Your small business’ name should highlight what makes your brand special. But some business owners go too far, try too hard or don’t think about alternate interpretations customers might…
Read MoreThere’s a curious phenomenon at church potlucks, which anyone who has cooked for one has witnessed. Simply cooking a dish you know to be delicious is not enough to entice people to eat it. As my mom taught me, you have…
Read MorePositive reinforcement can be very powerful, which is why I wrote Ten Great Small Business Marketing Taglines. But we often remember negative examples more clearly. Here are five examples of bad small business marketing taglines, along with some tips for every small business.…
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