Small Business Marketing
Rumors of My Death Have Been Greatly Exaggerated: KPop Demon Hunters & Wednesday Help Resurrect Holiday Outlook When it comes to Halloween spending, the specter of tariffs appears to have been a boogeyman. As early as March, retailers were relating spooky tales of canceled…
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In $33B Market, Meijer Tracks Trends for Shopping Earlier & In-Store New back-to-school shopping trends for 2025 buck expectations, as certain consumer groups prefer to shop earlier and in-store, instead of online procrastination. In 2023, we explored “Customer Segmentation Examples for…
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Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor, Travel +…
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Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how…
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On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
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How 64% of Ardent Americans Celebrate Love in 2025 In recent years, Valentine’s Day has become the fastest-growing US holiday in popularity. Let’s explore growth strategy examples in the biggest categories for Valentine’s Day: According to research by Numerator, all major holidays are…
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Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
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Way back in 2019, experiential marketing was taking the world by storm. Eventbrite defined it as: “Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as ‘live marketing’ or ‘event marketing experience,’ the idea is to create a memorable…
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When creating next year’s marketing plan, keep these small business marketing trends for 2021 in mind. Most businesses will be glad to put 2020 behind them, so enjoy looking ahead! Small Business Marketing Trend 1: Track ROI Budgets for 2021…
Read MoreThis Third-Most Popular Holiday is Setting Record Sales of $8.4 Billion Christmas and Thanksgiving are the big contenders when it comes to favorite holidays, but Halloween is undeniably growing in popularity. Take a walk around your neighborhood for some anecdotal…
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