Small Business Marketing
When marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreBut it’s Not So Easy. For $50/month, you can send marketing emails to 5,000 customers. If you send one message each month, it costs a mere cent per contact. Compare that to direct mail, which might be up to $1 per customer,…
Read MoreThese days, video content is a powerful marketing tool. Each month, 45.4% of internet users view at least one video. Each day, 100 million internet users watch video content. And Video Brewery reports that 90% of one online retailer’s customers…
Read MoreMarketers are a creative bunch, and we like to create new things. But sometimes the pursuit of the “new” can go overboard. I started thinking about all the different kinds of “marketing” I’ve experienced, and the list began to get…
Read MoreFor many small businesses, one of the most confusing things about marketing is the jargon.When talking with marketing professionals and vendors, sometimes these words get tossed out without any definition. Here’s a quick list of some of the most common…
Read MoreIn this marketing podcast, I continue the subject of email marketing (with a dash of search engine marketing thrown in). Listen for some great email marketing ideas from both Dave Weatherholt and me. Listen or download below: Download the Email…
Read MoreEmail marketing should be alive and well in your marketing plan. You may ask, “What about Facebook/Twitter/LinkedIn? All the marketing buzz is about social media!” It’s true that social media is growing in popularity and marketing potential, as 61% of…
Read MoreDon’t ever use the word e-blast again, unless you are a spammer. In which case, you can say e-blast as much as you want, but get off the internet. Why am I so anti-blast? It’s a marketing term that undermines…
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