Small Business Marketing
Social media marketing can be a confusing area. There are many choices and intricacies involved in each platform. And there’s plenty of opportunity for wasting valuable marketing budget finding the right strategies for your small business! Let’s explore marketing with…
Read MoreDo you know that Google owns YouTube? You probably do. Google owns lots of things and is buying and creating more things every day. Google has a simple business goal: to take over the world. And one small part of achieving that goal…
Read MoreResearch is the best way to start a small business marketing strategy. Specifically, conducting research with your customers will help you learn what they care about, why they buy from you, what problems most affect them and other important issues…
Read MoreA few years ago, in the face of the obesity epidemic, Sesame Street tried to give Cookie Monster a new slogan: “Cookie is a sometimes food.” Cookie Monster bravely faced this new challenge, giving up his favorite phrase, “C is…
Read MoreDescribing a product or service can often turn into a navel-gazing activity for marketing writers. When a business doesn’t understand their customers and what they care about, they usually engage in marketing that appeals to their own management. The problem…
Read MoreA Facebook follower recently asked, “What can I do when an advertising or marketing campaign isn’t working?” There are several reasons a marketing campaign might fail. Here are several common ones: You aren’t marketing to the right customers. The first…
Read MoreRecently, my colleague David Weatherholt sponsored a young 4-Her raising a pig. He brought her on his radio show, “Getting Down to Business”(in Anchorage on Fox News Talk 1020), to discuss the adventures of young entrepreneurialism. This topic inspired me…
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