Small Business Marketing
Find the Differences that Matter to Beat the Competition Customers will always compare your small business to your competitors. Their frame of reference for evaluating you is often if you are better or worse than what they’ve experienced in the past.…
Read MoreSmall businesses benefit from the joy and luxury of being personality-driven. Also, when you’re small, you can more easily choose a focused strategy to serve a niche market. (Large companies usually need to serve large markets, in order to earn…
Read MoreFor many of the small businesspeople I advise, Twitter is one of the most confusing or overwhelming social media networks to make sense of. The barrage of information on Twitter is unrelenting, and it’s hard to know what strategies will work…
Read MoreHave you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…
Read MoreAs a small business, if you have an automated phone system, it’s killing your marketing. From your customer’s perspective, everything you do is marketing. And the upbeat, chipper voice on your phone system drowns out all other marketing attempts. When customers hear…
Read MoreThose of us with small businesses “wear a lot of hats,” but many elements of small business marketing are similar whether your’re in retail, B2B, service or other industries. Here are some memes small businesses share that show our enthusiasm,…
Read MoreA photograph is only worth a thousand words if you pick the right one for your marketing message. Here are examples from three photo shoots I have done for clients that we now use in their marketing campaigns. Show your…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreHave you ever paid for an estimate? Neither have I. And yet the marketing universe is full of badges, buttons and starbursts proclaiming their benefits: Promoting free estimates is like boasting about offering a toll-free number. It’s simply a cost of…
Read MoreSmall businesses have the great advantage of being unique and full of personality. Your small business’ name should highlight what makes your brand special. But some business owners go too far, try too hard or don’t think about alternate interpretations customers might…
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