Small Business Marketing
If you’ve got a great product or service, what’s the best way to market and sell it? By letting customers try it out! Lighthouse Carwash does this whenever they open a new car wash. For the first few days, all…
Read MoreMarketers are a creative bunch, and we like to create new things. But sometimes the pursuit of the “new” can go overboard. I started thinking about all the different kinds of “marketing” I’ve experienced, and the list began to get…
Read MoreFor many small businesses, one of the most confusing things about marketing is the jargon.When talking with marketing professionals and vendors, sometimes these words get tossed out without any definition. Here’s a quick list of some of the most common…
Read MoreNEW YORK, NY, October 20, 2011 — Zoo in a Jungle Marketing has been selected for the 2011 Best of Cincinnati Award in the Internet Marketing & Advertising category by the U.S. Commerce Association (USCA). The USCA “Best of Local…
Read MoreA couple weeks ago, I published a post imploring businesses to be good. Being good is important for your business, though it might not make your marketing any easier. But what if your business is not just good, it’s awesome? Being…
Read MoreCan witnessing the inner workings of small businesses be exciting? Anyone who operates a small business certainly knows it can be. Watching ABC’s Shark Tank is a fascinating study in small business marketing, business analysis, financing and negotiation. If you…
Read MoreCity planning and zoning divisions can be a thorn in a marketer’s side. But if you don’t know the ordinances of your town, you could end up like this guy, who was slapped with a $500 fine for marketing with…
Read MoreEmail marketing should be alive and well in your marketing plan. You may ask, “What about Facebook/Twitter/LinkedIn? All the marketing buzz is about social media!” It’s true that social media is growing in popularity and marketing potential, as 61% of…
Read MoreMarketing management is an ongoing activity, and it’s key to your business’s success. Marketing is something you do everyday, whether you are conscious of it or not. From your customers’ perspective, every experience they have or belief they hold about…
Read MoreOr, Why the Auto Industry is Stagnating In the last few decades, car design has become uninspired, with all cars looking pretty much the same. But you wouldn’t know it from the marketing communication. Television, radio and print advertising are…
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