Small Business Marketing
The plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…
Read MoreSome marketing professionals seem to think marketing is all about “pulling one over” on customers with their clever tactics. The trouble with this philosophy (besides being ethically problematic, of course) is that it just doesn’t work. Marketers aren’t smarter than…
Read MoreMaybe there was an upcoming chili cook-off. Maybe there was a corresponding sale on Bean-O. Or perhaps the blizzard warning inspired a desire for comfort food. Whatever the reason, my Kroger grocery store was out of black beans. But I…
Read MoreHow often do you “give thanks” to your customers? I don’t mean sending them a coupon or throwing them a scanty “Thank you!” as they walk out the door. I mean being truly thankful to your customers. They could spend…
Read MoreI often am asked, “What does Zoo in a Jungle Marketing mean?” While I certainly do like animals, there’s a deeper philosophy to the name. My company name is inspired by author Peter DeVries when he said, “Life is a…
Read MoreKnowing your small business’ future is the most important thing you could be working on today. And yet so many small business owners don’t have a solid idea of where they want to take their businesses. Other, more immediate issues…
Read MoreIn celebration of Valentine’s Day, I want to proclaim my love for the expert use of words. I liken word definitions to a gradient. Synonyms of a word retain the color of the original but vary dramatically in shade. I…
Read MoreAs you might expect, most regular purchase decisions get delegated to the subconscious mind. Seriously, who evaluates their toilet paper purchases each time they stock up?
Read MoreDo you want your marketing to be good? Do you want it to be great? Marketing is really all about design. Great marketing is about quality design. Lack of passion leads to an overabundance of mediocrity and—even worse—a lack of purpose. If the purpose of the design is lost, then the design is useless.
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