Small Business Marketing
A great campfire story compels the audience to listen, eager to hear what happens next. And they will remember the story, to share with others later. Wouldn’t you love for your marketing to capture some of that feeling? Unfortunately, small…
Read MoreHere’s a cautionary tale and follow-up to last week’s defense of marketing implementation. Be wary of implementing any marketing communication without an effective strategy. Marketing strategy is really important! Check out this startling example of bad marketing implementation I stumbled across…
Read MoreWhen marketing your small business, keep in mind that customers are naturally less interested in seeing your marketing messages than you are in sharing them. One simple way to make it easier for customers to engage with your marketing content is…
Read MoreHave you ever paid for an estimate? Neither have I. And yet the marketing universe is full of badges, buttons and starbursts proclaiming their benefits: Promoting free estimates is like boasting about offering a toll-free number. It’s simply a cost of…
Read MoreIf your small business is at the leading edge of your industry, chances are competitors regularly copy everything you do. From innovative products to customer service standards to something as simple as the headline of an advertisement. Here’s one blatant…
Read MoreCoca-Cola has a bright new marketing campaign in Europe, demanding that people choose happiness over other mood states. As described in Adweek: “The 70-second anthem by Ogilvy & Mather Amsterdam (it’s the office’s first work for the brand) introduces a new…
Read MoreThe Google Display Network is part of Google’s advertising universe. Businesses place text, image or video ads on websites that partner with Google. The Display Network can be an effective way to reach potential customers who are interested in your…
Read MoreMost businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites…
Read MoreMarketing implementation is just as important as strategy Does your business have a great marketing plan that identifies who your customers are, what is important to them and how to reach them? As important as your plan is, it’s not…
Read MoreHave you ever wondered why most prime-time television ads seem to advertise cars and mobile phones? The market for these products is nearly universal, and the profit margin is high enough to justify the expense. Almost everyone needs a vehicle.…
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