Small Business Marketing
The plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…
Read MoreToday’s blog post is not about Prince– sorry to disappoint. Instead, it features of some of the best signs I’ve encountered around the world. In my travels, I’ve always taken an interest in the signs that businesses use to promote themselves.…
Read MoreHave you ever driven past a small business and thought it looked dingy, dilapidated or outdated? Have you ever been on a website that felt cumbersome to use, with the information you sought hard to find? Perhaps you think the…
Read MoreWord of mouth marketing is the most powerful strategy for getting new customers– it’s harnessing the potential for referrals. All good businesses have a treasure trove of customers who love them and could refer them to friends, family or colleagues.…
Read MoreA Facebook follower recently asked, “What can I do when an advertising or marketing campaign isn’t working?” There are several reasons a marketing campaign might fail. Here are several common ones: You aren’t marketing to the right customers. The first…
Read MoreGetting customers to call is a primary step in many small businesses’ sales processes. Telling them, “Call for information,” “Call Now!” or “Call to order!” are not enough. You need to give customers a reason to call you. Offering a…
Read More