Small Business Marketing
Small businesses benefit from the joy and luxury of being personality-driven. Also, when you’re small, you can more easily choose a focused strategy to serve a niche market. (Large companies usually need to serve large markets, in order to earn…
Read MoreThose of us with small businesses “wear a lot of hats,” but many elements of small business marketing are similar whether your’re in retail, B2B, service or other industries. Here are some memes small businesses share that show our enthusiasm,…
Read MoreSmall businesses have the great advantage of being unique and full of personality. Your small business’ name should highlight what makes your brand special. But some business owners go too far, try too hard or don’t think about alternate interpretations customers might…
Read MoreI once helped a small business that sent out poorly-designed post cards. Although the company lacked design sensibilities, its efforts were still incredibly successful because the marketing strategy was carefully crafted and spot-on. The lesson here is that marketing strategy…
Read MoreSmall businesses are my favorite marketing clients. I love them! With big businesses (and sometimes with medium-sized ones), there are so many considerations outside the actual process of making a product, marketing it and selling it to customers who want it.…
Read MoreA few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…
Read MoreWe’re taking a break from our regularly scheduled small business marketing article to discuss a necessary condition for all marketing success– backups of your data. Yesterday, my faithful MacBook Pro went kaput (that’s the technical term). While I wait for word from…
Read MoreSocial media marketing can be a confusing area. There are many choices and intricacies involved in each platform. And there’s plenty of opportunity for wasting valuable marketing budget finding the right strategies for your small business! Let’s explore marketing with…
Read MorePositive reinforcement can be very powerful, which is why I wrote Ten Great Small Business Marketing Taglines. But we often remember negative examples more clearly. Here are five examples of bad small business marketing taglines, along with some tips for every small business.…
Read MoreResearch is the best way to start a small business marketing strategy. Specifically, conducting research with your customers will help you learn what they care about, why they buy from you, what problems most affect them and other important issues…
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