Small Business Marketing
How small business marketing can benefit from this economy Being naturally optimistic, I always try to turn bad situations into new opportunities. Our still-faltering economy may be dragging down business, but there are ways for small businesses to take advantage…
Read MoreSmall Business Marketing for Startups Yesterday, an acquaintance asked me for advice on his startup company’s marketing. He just didn’t know how to get started with his first customer. He wanted to know what kinds of brochures, business card or…
Read MoreKeeping your small business marketing approach current with your customers You know that the marketplace changes rapidly, and you have to change your business model with it. But how do you know which changes to make? It’s simple. Ask your…
Read MoreI joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing.…
Read MoreIn the marketing spotlight this week, we have Lorena Blonsky, owner of LMB Associates, a firm specializing in recruitment of information technology professionals. She has owned the business for the last 20 years and recruits mostly in Chicago and the…
Read MoreI was on Dave Weatherholt’s radio show “Getting Down to Business” with the owners of a startup bakery recently and spoke with them about their journey from planning to pastries. Jerry Lewanski and Janis Fleischman opened Fire Island Rustic Bakeshop…
Read MoreIn my last post, I presented 5 small business marketing rules. Based on these rules, how does your marketing stack up? Take the test to find out! To add up your own scores, take the test below. To use the…
Read MoreBe easy to do business with. Communicate with your customers in ways that are meaningful to them. Know where you want to go. Involve your team. Keep at it. Not too complicated, right?
Read MoreReflected Spectrum Photography is an Indianapolis-based firm specializing in wedding photography, creative portraiture, and fine art photography. Although the business has only been in operation for a year, owner Laura Poland has turned it into a successful venture. Laura is a…
Read MoreSugar Cupcakery is a great example of a small business that understands marketing, customer relationships and how to use technology to get closer to their customers (instead of further away from them).
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