Small Business Marketing
In this marketing podcast, I delve deeper into the subject of Getting Customers to Call. For many businesses, getting customers to call is a crucial step in the sales process. However, they don’t distinguish between a motivation to buy and…
Read MoreGood customer service is easy when things are going smoothly, and you can say, “Yes!” to your customers’ requests. But when you have to tell a customer, “No,” it takes more thought and effort to deliver good customer service. Recently, I…
Read MoreGetting customers to call is a primary step in many small businesses’ sales processes. Telling them, “Call for information,” “Call Now!” or “Call to order!” are not enough. You need to give customers a reason to call you. Offering a…
Read MoreMaybe there was an upcoming chili cook-off. Maybe there was a corresponding sale on Bean-O. Or perhaps the blizzard warning inspired a desire for comfort food. Whatever the reason, my Kroger grocery store was out of black beans. But I…
Read MoreMarketing is everything. And I’m not exaggerating. If marketing is an expression of your company’s reputation (or brand), then every experience your customers have with your company is a marketing interaction. Your customers don’t stop evaluating your company and forming…
Read MoreMost marketing metaphors seem so violent. Many of these metaphors are directed at competitors- you need to outwit, outflank, outsmart the enemy. It’s a bit macho for me, but I get it. You want to beat the other guy. I’m…
Read MoreSmall Business Marketing for Startups Yesterday, an acquaintance asked me for advice on his startup company’s marketing. He just didn’t know how to get started with his first customer. He wanted to know what kinds of brochures, business card or…
Read MoreKeeping your small business marketing approach current with your customers You know that the marketplace changes rapidly, and you have to change your business model with it. But how do you know which changes to make? It’s simple. Ask your…
Read MoreContent, timing, media – this sums up the marketing communications trifecta. And they all have one goal: communicate with your customers in ways that are meaningful to them. If you don’t communicate with customers in ways that are meaningful to…
Read MoreAlthough Microsoft is a popular punching bag, I actually think they create many good products. Bing is a beautiful search engine; Microsoft Office is indispensable. But they can’t advertise. They just don’t have the knack for it. In their latest…
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