Small Business Marketing
Your small business is already on Yelp. People are voicing their opinions about your business, and others are listening to their advice. Yelp reported that 61 million people visited the site in the 3rd quarter of 2011. Many small business…
Read MoreDo you know what your customers are thinking? Do you know what really matters to them? You should find out! It will make your marketing more effective and efficient. Sometimes what your customers think and value might surprise you. I…
Read MoreThe plumber ruined my plaster ceiling. A year later, the roofer broke my deck. They both told me, “I want to make this right.” Then, they did everything in their power to avoid paying. (With limited success. I’m pretty tenacious.)…
Read MoreAn effective marketing team knows their customers. They know where to spend their marketing dollars to get the most effect and what messages will resonate with different groups. This customized marketing approach yields a valuable return-on-investment. However, a one-size-fits-all approach…
Read MoreMarketing management is an ongoing activity, and it’s key to your business’s success. Marketing is something you do everyday, whether you are conscious of it or not. From your customers’ perspective, every experience they have or belief they hold about…
Read MoreHave you ever driven past a small business and thought it looked dingy, dilapidated or outdated? Have you ever been on a website that felt cumbersome to use, with the information you sought hard to find? Perhaps you think the…
Read MoreWord of mouth marketing is the most powerful strategy for getting new customers– it’s harnessing the potential for referrals. All good businesses have a treasure trove of customers who love them and could refer them to friends, family or colleagues.…
Read MoreA Facebook follower recently asked, “What can I do when an advertising or marketing campaign isn’t working?” There are several reasons a marketing campaign might fail. Here are several common ones: You aren’t marketing to the right customers. The first…
Read MorePay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…
Read MoreA marketing plan is the foundation of any small business’s marketing efforts. Your marketing plan should describe and justify big marketing strategies and inform your daily tactical decisions. At first, completing a marketing plan for your business may seem daunting…
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