Small Business Marketing
3 Heartwarming Campaigns Build Trust with Pet Parents Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and convenience: “Our…
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3 Innovative Companies: NVIDIA, P&G, & E.l.f. Beauty These three growth strategy examples show a variety of diverse growth possibilities. There are many strategies companies can employ to drive growth, such as: However, what works for one company, might not work for the next, given a…
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Your Brand Needs a Plan for Generative Engine Optimization with ChatGPT & Google Gemini There’s a new marketing acronym in town, GEO. It stands for Generative Engine Optimization, and it has one customer segment: AI chatbots. It’s the top growth strategy…
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Would AI-Generated Music Make Woody Guthrie Turn Over in His Grave? Folk music doesn’t seem like a likely candidate for a positioning strategy marketing analysis. Isn’t its main “position” anti-establishment? Au contraire. Music is also a business, as any musician knows.…
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Over the Last Decade, Tripadvisor, Travel + Leisure & Lonely Planet Focus Attention Closer to Home Globetrotting may not be the future for trendy US travelers. North American destinations have seen a surge in popularity from top travel guides Tripadvisor, Travel +…
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Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
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Way back in 2019, experiential marketing was taking the world by storm. Eventbrite defined it as: “Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as ‘live marketing’ or ‘event marketing experience,’ the idea is to create a memorable…
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Hulu’s Ad Platform Opens Advertising to the Masses Advertising alongside popular programs and shows has always seemed out of reach for small business. It was both cost-prohibitive and difficult to reach the niche audience that most small businesses rely on…
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When creating next year’s marketing plan, keep these small business marketing trends for 2021 in mind. Most businesses will be glad to put 2020 behind them, so enjoy looking ahead! Small Business Marketing Trend 1: Track ROI Budgets for 2021…
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Cincinnati-based Busken Bakery was founded during the Great Depression, not an auspicious time to start a new business. In another daring move, each Presidential election, the bakery launches an all-out election season marketing campaign centering around cookies bearing the likeness…
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