Small Business Marketing
As I wrote in a recent article on implementing small business marketing strategies, “keeping at it,” is one of the hardest things to do in business. So many distractions and “emergencies” get in the way of fulfilling our well-planned strategies.…
Read MoreHow small business marketing can benefit from this economy Being naturally optimistic, I always try to turn bad situations into new opportunities. Our still-faltering economy may be dragging down business, but there are ways for small businesses to take advantage…
Read MoreSo, you’ve developed a strategy that informs where you want your company to go. You’ve involved your team in developing and planning for this strategy. Together, you’ve made sure this strategy communicates with customers in ways that are meaningful to…
Read MoreMicro-managing is the pitfall of too many small businesses. It may be counter-intuitive that you must let go a little for your business to grow. After all, perfection can only be achieved if you manage it, right? If your team…
Read MoreFather’s Day is on Sunday, and as I reflected for today’s blog post, I realized my dad is the reason I am a successful small business owner today. My dad, Mike Kinslow, has been a small business owner since he…
Read MoreDavid Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the…
Read MoreKeeping your small business marketing approach current with your customers You know that the marketplace changes rapidly, and you have to change your business model with it. But how do you know which changes to make? It’s simple. Ask your…
Read MoreSmall businesses have a great marketing advantage over large businesses: built in personality. Large companies strive to develop personalities with expensive advertising and PR campaigns– think Apple (I’m a Mac), Wal-Mart (Power to the Savers) and Toyota (the Swagger Wagon…
Read MoreI joined David Weatherholt on his weekly radio show “Getting Down to Business” to help his listeners measure their marketing. Listen to see how your small business stacks up! Then listen for our advice on improving your small business marketing.…
Read MoreRecently, I outlined five small business marketing rules and invited you to take the test to see how your small business’ marketing performs. This article focuses on the first rule- Be easy to do business with. Small businesses have the competitive advantage…
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