Small Business Marketing
Legacy Farms is a family farm in Indiana, owned by Paul and Jessica Kinslow, along with their children Alyssa and Brett. They breed and raise show-quality Boer goats. Paul Kinslow also sits on the Board of Directors for the American…
Read MoreIn my last post, I presented 5 small business marketing rules. Based on these rules, how does your marketing stack up? Take the test to find out! To add up your own scores, take the test below. To use the…
Read MoreBe easy to do business with. Communicate with your customers in ways that are meaningful to them. Know where you want to go. Involve your team. Keep at it. Not too complicated, right?
Read MoreReflected Spectrum Photography is an Indianapolis-based firm specializing in wedding photography, creative portraiture, and fine art photography. Although the business has only been in operation for a year, owner Laura Poland has turned it into a successful venture. Laura is a…
Read MoreSugar Cupcakery is a great example of a small business that understands marketing, customer relationships and how to use technology to get closer to their customers (instead of further away from them).
Read MoreBlack Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop.
Read MoreIn this podcast, Gerhard Vierthaler and I talk with David Weatherholt, host of “Getting Down to Business,” about sales strategy and cold calling. I advocate turning your marketing towards yourself to help all employees realize their roles in the sales…
Read MoreDave Weatherholt invited me on his show, “Getting Down to Business” to talk about creative marketing ideas for small business. What’s the most creative thing I could think to say? “Every experience a customer has with you, they consider that…
Read MoreA well-designed and regularly-updated blog can be a great addition to your marketing mix and sales-generating activities. This article will explain the pros and cons of blogs for small businesses and give you some expert tips for publishing a successful blog.
Read MoreSmall businesses face many challenges in their advertising and promotions efforts. “Where do we advertise?” “What should our ads say?” “Do I need to hire an expensive ad agency?” are some of the questions every small business faces. David Taylor…
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