Small Business Marketing
LinkedIn is a great prospecting tool for B2B companies. In this article, learn more about finding leads on the platform. (If you’ve already established that you should develop a LinkedIn strategy, based on my article, “Is LinkedIn Right for Marketing…
Read MoreWe have all seen cringe-inducing social media marketing posts that make us say, “WHY would they share THAT?” I think these mistakes are particularly embarrassing on LinkedIn, because it is a professional network. Businesses, brands and individuals should showcase themselves at their professional best.…
Read MoreIt’s true, your marketing videos are too long. Really, they are. We know that attention spans are seemingly growing shorter. On the popular social network Vine, videos must be six seconds or less. But even in the stodgy world of network…
Read MoreHaving a regularly-updated blog is an important part of your small business marketing strategy. Well-written blog posts help your organic SEO rankings and give customers a reason to explore your site. These articles can also be used in your email…
Read MoreMany small businesses have tried marketing with Facebook, and some have experienced lackluster results. If your business meets the characteristics described in my article “Is Facebook Right for Marketing my Small Business?,” Facebook can be successful for your business. The key…
Read MoreMore than 50% of customers view email marketing communications or social media marketing campaigns on a smartphone. This means every message you share must keep mobile in mind or risk being ignored by half of your customers. Here are some tips…
Read MoreSmall businesses benefit from the joy and luxury of being personality-driven. Also, when you’re small, you can more easily choose a focused strategy to serve a niche market. (Large companies usually need to serve large markets, in order to earn…
Read MoreFor many of the small businesspeople I advise, Twitter is one of the most confusing or overwhelming social media networks to make sense of. The barrage of information on Twitter is unrelenting, and it’s hard to know what strategies will work…
Read MoreHave you ever had a customer reach out to you with a customer service issue on social media? Most businesses think of social media as only a marketing tool (if they think of these channels at all). But including social…
Read MoreA few weeks ago, we answered the question Is Facebook Right for Marketing my Small Business? Today we shift focus to a different social media marketing platform, LinkedIn. LinkedIn is a professional networking platform with social elements, like status updates, groups and…
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