Small Business Marketing
“Getting Down to Business” had a great guest host for my segment this month, Christopher Pobieglo, President of Business Insurance Associates, Inc. Chris and I talked about Facebook marketing– tips for how to get customers through Facebook and how to keep…
Read MoreIn Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper,…
Read MoreIn this marketing podcast, I continue the subject of email marketing (with a dash of search engine marketing thrown in). Listen for some great email marketing ideas from both Dave Weatherholt and me. Listen or download below: Download the Email…
Read MoreIn this marketing podcast, I give marketing tips for making great first impressions. Your customer’s first impression could be your storefront or even your website, and what customers think determines if they will buy from you. And I also reveal…
Read MoreIn this marketing podcast, I talk about word of mouth marketing- the marketing strategy for getting referrals. Word of Mouth Marketing is the most powerful way to get new customers. Why do I think that and what can you do…
Read MoreThe hardest part of delivering good customer service is when you need to give bad news to your customer. But this marketing podcast provides four tips for delivering great customer service when you have to tell a customer, “No.” As…
Read MoreIn this marketing podcast, I delve deeper into the subject of Getting Customers to Call. For many businesses, getting customers to call is a crucial step in the sales process. However, they don’t distinguish between a motivation to buy and…
Read MoreDavid Weatherholt invited me on his radio show “Getting Down to Business” to encourage small businesses who are not yet feeling the effects of the weak recovery. I gave some small business marketing tips that require little capital and can…
Read MoreThis entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska. I discuss how Google’s free tools can empower your small business marketing, and…
Read MoreDavid Weatherholt of “Getting Down to Business” invited me on the show to talk about small business strategy and planning. Usually, small business owners think of themselves as firefighters, spending their days putting out many small fires and neglecting the…
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