Small Business Marketing
In an apparent effort to raise advertising revenues, Facebook is now encouraging individuals to develop a marketing plan for their personal lives by advertising “important news” to their friends and family. Find that hard to believe? It happened to me…
Read MoreMost businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites…
Read MoreHave you been fretting about raising your prices? If it’s been a couple years or more since your last price increase, now is probably the time. Raising prices is never so bad as you think it will be. Your customers…
Read MoreIn this marketing podcast, Dave asks if a Pilates studio could use Pinterest in their small business marketing plan. I use this example to demonstrate how Pinterest could work for small businesses– and which businesses should just forget this social…
Read MoreImagine a car designer saying, “It’s boring to have the brake on the right and the accelerator on the left. We need to stand out! Let’s put the brake next to this cup-holder.” How well would a car like this…
Read MoreWith 14.9 million users as of July 2012, Pinterest is certainly a growing social network. But should it be part of your marketing plan? If you answer “yes” to the questions in my Pinterest Marketing Checklist, a Pinterest marketing campaign should…
Read MoreIn this interview, Dave Weatherholt plays a bit of devil’s advocate, challenging my assertion that brands should avoid marketing gimmicks. But I remain firm– marketing gimmicks are bad for long-term success. Stick to what your business is passionate about, and…
Read MoreFacebook’s stock price plummeted on the news that 83 million of its user accounts are fake— either duplicates, spambots or (most interestingly) pet accounts. That’s 8.7% of Facebook’s 955 million monthly active users. Despite the market’s reaction to this news,…
Read MoreRussell Ball guest-hosted “Getting Down to Business” when we discussed today’s top social media networks and how they fit into your small business marketing plan. Listen for specific marketing advice on Twitter, LinkedIn and more. Download or listen below: Marketing…
Read MoreThe message this week is short but powerful. It’s my #1 web design tip, which is: Design your website for what your customers care about. Don’t design for what your CEO cares about. Don’t design based on your past websites.…
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