Small Business Marketing
Lately, I’ve noticed an uptick in the number of businesses that use puns in their taglines. As an avid lover of puns, you might expect me to approve of this marketing move. But using a pun in a tagline is…
Read MoreIn Alaska, the Pebble Partnership has been marketing into the headwinds, faced with stiff opposition. This partnership is owned by two mining companies and is investigating the feasibility of mining one of the most significant discoveries in North America of copper,…
Read MoreCan witnessing the inner workings of small businesses be exciting? Anyone who operates a small business certainly knows it can be. Watching ABC’s Shark Tank is a fascinating study in small business marketing, business analysis, financing and negotiation. If you…
Read MoreFacebook marketing is becoming increasingly important for certain kinds of businesses. These include locally owned businesses, brands with exceptional personality and organizations that inspire great loyalty in their customers. Sixty-one percent of Internet users visit social networking sites, like Facebook.…
Read MoreIn this marketing podcast, I continue the subject of email marketing (with a dash of search engine marketing thrown in). Listen for some great email marketing ideas from both Dave Weatherholt and me. Listen or download below: Download the Email…
Read MoreAn effective marketing team knows their customers. They know where to spend their marketing dollars to get the most effect and what messages will resonate with different groups. This customized marketing approach yields a valuable return-on-investment. However, a one-size-fits-all approach…
Read MoreEmail marketing should be alive and well in your marketing plan. You may ask, “What about Facebook/Twitter/LinkedIn? All the marketing buzz is about social media!” It’s true that social media is growing in popularity and marketing potential, as 61% of…
Read MoreToday’s blog post is not about Prince– sorry to disappoint. Instead, it features of some of the best signs I’ve encountered around the world. In my travels, I’ve always taken an interest in the signs that businesses use to promote themselves.…
Read MoreStop wasting your marketing money on mass-marketing and start using it to find real customers. For small businesses, mass-marketing campaigns like newspaper ads, magazine ads or billboards usually don’t work. That’s because, while you’re paying to reach thousands of people,…
Read MoreFacebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…
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