Small Business Marketing
Most businesses know about Search Advertising with Google AdWords, and use the service fairly effectively to advertise to potential customers searching for products and services like theirs. Fewer take advantage of Google’s complementary Display Network, which promotes ads on websites…
Read MoreFacebook’s stock price plummeted on the news that 83 million of its user accounts are fake— either duplicates, spambots or (most interestingly) pet accounts. That’s 8.7% of Facebook’s 955 million monthly active users. Despite the market’s reaction to this news,…
Read MoreMarketing gimmicks give marketing a bad name. The worst form of marketing gimmick is falsely promoting a cause to profit from it. These days, this tactic usually takes the form of “green marketing.” Take, for instance, this “Save the Earth…
Read MoreMarketing implementation is just as important as strategy Does your business have a great marketing plan that identifies who your customers are, what is important to them and how to reach them? As important as your plan is, it’s not…
Read MoreGroupon is the group coupon website that features daily deals– if enough customers want to buy the deal, they get a coupon for a 50-90% discount. Otherwise, the deal is canceled. But since the discounts are hefty, and Groupon itself…
Read MoreMy article two weeks ago, “The Diversification of Search (and Your Marketing Budget),” seems to be coming true faster than I had anticipated. In this marketing podcast with Dave Weatherholt, I detail the recent news of Microsoft increasing user privacy…
Read MoreIn the near future, Google might not be such a hot-shot in the web marketing world. “That’s crazy!” you might think. Indeed, Google has been the major research resource for the vast majority of web users. And today, Google still accounts for…
Read MoreDescribing a product or service can often turn into a navel-gazing activity for marketing writers. When a business doesn’t understand their customers and what they care about, they usually engage in marketing that appeals to their own management. The problem…
Read MoreHave you ever wondered why most prime-time television ads seem to advertise cars and mobile phones? The market for these products is nearly universal, and the profit margin is high enough to justify the expense. Almost everyone needs a vehicle.…
Read MoreRoute 52 near Cincinnati is an interesting drive– it follows the Ohio River, takes you through some cute small towns and, surprisingly, presents drivers with a stark marketing lesson. That lesson is to think like a customer. On my drive,…
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