Small Business Marketing
Facebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…
Read MorePay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…
Read MoreDavid Weatherholt invited me on his radio show “Getting Down to Business” to encourage small businesses who are not yet feeling the effects of the weak recovery. I gave some small business marketing tips that require little capital and can…
Read MoreDon’t ever use the word e-blast again, unless you are a spammer. In which case, you can say e-blast as much as you want, but get off the internet. Why am I so anti-blast? It’s a marketing term that undermines…
Read MoreThis article highlights the importance of html tags to Search Engine Optimization (SEO). This may seem technical and dry, but it could make the difference between a customer finding your site or your competitor’s site. A tag, among other things,…
Read MoreThis entertaining podcast blends marketing with roller derbies. I’m joined on the radio show “Getting Down to Business” by the Rage City Roller Girls of Anchorage, Alaska. I discuss how Google’s free tools can empower your small business marketing, and…
Read MoreMarketing Technology is Not Enough Advances in marketing technology allow us to learn so much about our customers. With the information customers share with us, it’s never been easier to develop customer relationships and loyalty. But when the technology is…
Read MoreBlack Friday this year showed that we need to revolutionize our concept of how retailing works– for both large and small businesses. Consumers have changed the way they shop.
Read MoreEvery small business knows they need a website, but it can be challenging to build website traffic. Even if you have beautiful web design and an easy-to-use layout full of great information for your customers, your job is not yet complete until customers and potential customers visit your website. This article will provide tips for success while exploring the two major ways for building website traffic: pay-per-click advertising and search engine optimization.
Read MoreFor most businesses, the ultimate purpose of web design is to encourage a visitor to become a customer. To achieve that goal, websites need to be visitor-focused. Every decision about the website should answer the question, “Will this be better or worse for the visitor?”
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