Small Business Marketing
Word of mouth marketing is the most powerful strategy for getting new customers– it’s harnessing the potential for referrals. All good businesses have a treasure trove of customers who love them and could refer them to friends, family or colleagues.…
Read MoreFacebook advertising is receiving a lot of buzz with small businesses lately (probably because Facebook launched a direct mail campaign targeted at small businesses). If you received this mailing, you know the Facebook talking points – they have 500 million…
Read MoreOr, Why the Auto Industry is Stagnating In the last few decades, car design has become uninspired, with all cars looking pretty much the same. But you wouldn’t know it from the marketing communication. Television, radio and print advertising are…
Read MoreA Facebook follower recently asked, “What can I do when an advertising or marketing campaign isn’t working?” There are several reasons a marketing campaign might fail. Here are several common ones: You aren’t marketing to the right customers. The first…
Read MorePay-per-click advertising with Google, Bing and Facebook Pay-per-click (PPC) advertising online can be a very cost-effective addition to marketing plans – most of us know that. But the world of PPC advertising is expanding into new opportunities. Lately, many business…
Read MoreThe hardest part of delivering good customer service is when you need to give bad news to your customer. But this marketing podcast provides four tips for delivering great customer service when you have to tell a customer, “No.” As…
Read MoreSales promotions are a popular part of the marketing mix. Sales promotions can be a great way to build awareness about your brand, reward loyal customers or just eliminate excess stock. Except this one. It is a sales promotion fail. I…
Read MoreA marketing plan is the foundation of any small business’s marketing efforts. Your marketing plan should describe and justify big marketing strategies and inform your daily tactical decisions. At first, completing a marketing plan for your business may seem daunting…
Read MoreIn this marketing podcast, I delve deeper into the subject of Getting Customers to Call. For many businesses, getting customers to call is a crucial step in the sales process. However, they don’t distinguish between a motivation to buy and…
Read MoreSometimes, advertising legalese really goes over the top. While a case can be made for clauses like, “Not valid with any other offer,” each additional restriction discourages customers from trying out your product or service. Advertising, coupons and special offers…
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